What is CRM?
Microsoft Dynamics CRM is Microsoft’s customer relationship management (CRM) business solution that drives sales productivity and marketing effectiveness through social insights, business intelligence, and campaign management in the cloud, on-premises, or with a hybrid combination.
Customer relationship management (CRM) can help reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty in the sales, marketing, and customer service fields. CRM solutions can deliver ROI through marketing automation, customer service, and sales force automation.
Microsoft also offers mobile CRM apps and platforms that enable you to manage your customer relationships on your mobile devices, along with tools that integrate data and reporting from social media directly into your CRM application.
Zero in. Win faster. Sell more.
Your customers know more than ever before—making buying decisions before you can even engage. Your sales team must adapt to the new customer journey—building deeper relationships with customers and personalizing every interaction. With Microsoft Dynamics CRM, your salespeople can sell more effectively in this new era. By providing the essential insights, guidance, and tools that salespeople need, you can zero in on the right customers and priorities, win faster with personalized and relevant customer engagements, and sell more by collaborating with colleagues to harness the power of the entire organization.
Earn loyalty. Empower agents. Stay agile.
Delivering exceptional customer experiences means that every interaction matters. More than half of today’s customers use web self service to find answers to their questions. Customer service agents who are empowered with context and the resources to answer questions are more effective. And happier agents are twice as likely to deliver on critical customer satisfaction metrics.* Service by Microsoft Dynamics CRM helps you earn customers for life through cross-channel service, increased agent productivity, and adaptive service models.
Build brand. Engage one to one. Demonstrate impact.
The world is changing, and this impacts how companies need to engage. Customers now are 57 percent through the buying cycle before they even involve you. When the customer does reach out, marketers—now more than ever—must be there every step. Microsoft Dynamics Marketing enables your marketing team to plan, execute, and measure campaigns across channels, from start to finish, to bring your marketing vision to life. You can engage customers one to one across channels, build your sales pipeline, and demonstrate the impact of your marketing investments—in real time.
Listen everywhere. Analyze sentiment. Drive engagement.
In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Listening puts powerful social tools in the hands of your sales, marketing, and service teams—helping them connect on social media with your customers, prospects, and partners, right within Microsoft Dynamics CRM or with a stand-alone app. Find social insights about your brand, products, and services to gain a true understanding of sentiment about your business.